Why Trisha and Vijay Sethupathi film 96 is already a blockbuster

Cinematographer-turner-director Prem Kumar is making his directorial debut in Kollywood with 96. The film, starring Vijay Sethupathi and Trisha, is easily one of the most anticipated films of 2018. Produced by Madras Enterprises, this romantic drama is expected to release soon.

Ever since the film was announced, it has managed to pique the curiosity of the audience, thanks to its star cast. It is the first time that Vijay Sethupathi is joining hands with Trisha. Even before the release, the film has garnered the attention of the audience.

One reason behind the hype surrounding 96 could be its promotional strategy. There is no over-the-top marketing strategy being followed by the team, indicating that they are letting the content do the talking.

Take a look at the other aspects that can make 96 the one of the best films of the year.

MINIMALISM
Right from the story, posters and the packaging, director Prem Kumar has kept it minimalistic. These days, minimalism works and 96 is the best example of it. When the poster was unveiled, the audience couldn’t decode it to understand what the film was all about. The poster had images of routine things we use in school and college.

Another poster had Vijay Sethupathi and Trisha taking a stroll on an empty street. These posters gave us a feeling that there is a cute love story in store for the audience.

TEASER WITHOUT DIALOGUES
For any romantic story, the dialogues mouthed by the lead characters play a vital role in setting the mood. However, Prem Kumar and team choose to convey the emotions of Trisha and Vijay Sethupathi with their expressions. Aiding their brilliant performances is Govind Menon’s soothing music and background score.

The teaser had the song Kadhale Kadhale running in the background, which acted as a crowd-puller. The song took the audience to the world of 96.

ALBUM FULL OF SOULFUL SONGS
The song Kadhale Kadhale from the teaser was a huge hit. But the audience was left disappointed when they heard that there was no full version of the song. The album of 96 is full of soulful numbers with top-class lyrics. It has been a long time since the entire album of a film was on everyone’s playlist.

Govind Menon of Thaikudam Bridge fame has struck gold with his debut album. When you listen to each song, you can’t help falling in love with the album.

THE ‘EXPRESSIVE’ TRAILER
The teaser and the album of 96 were enough to keep the spirits high. But the expectations peaked when a 3-minute trailer was released. Through the trailer, we could make out that Trisha and Vijay Sethupathi meet again during a college reunion and take their journey forward from there. There were minimal dialogues and both have delivered stellar performances with their expressions.

POSITIVE HYPE
Many people in the industry circle, who managed to watch the film at a special screening, have been raving about the film. They even compared the film to iconic romantic films such as Alaipayuthey, Mouna Ragaam and others.

Now, the audience is eagerly waiting to see their favourite stars Vijay Sethupathi and Trisha giving their best performances in 96.

 

Source:- indiatoday

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